Is Blujay a marketing agency?+
Blujay is the hands-on marketing partner for ambitious residential contractors pursuing higher-value work. Instead of optimizing one channel in isolation, Blujay creates qualified demand, manages the front half of the sales cycle, and builds the systems that move opportunities toward signed contracts.
What does Blujay handle, and what does the contractor handle?+
Blujay owns positioning, websites, advertising, creative, lead response and screening, CRM, nurture, sales coordination, and measurement. The contractor brings the construction judgment: showing up for site visits, scoping the work, producing estimates and proposals, signing contracts, staffing projects, and delivering excellent work.
Does my company need to be a certain size?+
No. Blujay can work with a new two-person company or an established team. Fit depends more on ambition, craftsmanship, responsiveness, risk tolerance, and the willingness to build through the constraints that growth exposes.
How involved will I need to be?+
Growth is not hands-off at the beginning. The first year is a sustained build, and the contractor still needs to visit properties, scope work, produce timely proposals, hire well, and deliver. The goal is to turn that effort into a documented, staffed system the owner can eventually oversee instead of personally carrying.
What does it cost?+
Focused builds start around $3,500. Ongoing partnerships typically combine a base fee with a commission on Blujay-attributed revenue. The exact fee, commission, and attribution terms depend on the work and will be clear in writing before we begin.
Do I have to replace everything I already have?+
No. Good infrastructure stays. The first job is to understand what is working, what is missing, and what is getting in the way. Blujay repairs and connects useful parts before recommending a rebuild.
Can I hire Blujay for one project?+
Yes. Many relationships should begin with a specific need such as a website, campaign, or CRM cleanup. The difference is that even a focused project is designed with the rest of the growth system in view.
Why focus on contractors?+
Contracting businesses have a distinct path from lead to revenue: local demand, trust-heavy decisions, phone and form intake, qualification, site visits, estimates, and long follow-up. Knowing that path makes the work faster, sharper, and more accountable.
