01
Demand model
Prioritize services, affluent markets, search intent, and budget using the economics of the work.
Google advertising · for contractors
Capture demand. Do not waste it.
Google can put your business in front of homeowners already looking for help. Blujay makes sure the campaign earns the right click, sends it to the right experience, and tracks what happens after the call or form.
Review my growth system →The difference
The account is only one layer. Search intent, geography, service economics, landing-page clarity, call handling, follow-up, and offline conversion data determine whether paid search produces work worth buying.
When this becomes the priority
You are paying for high-intent traffic, but weak structure or follow-through makes every missed opportunity expensive.
What that usually looks like
- →Search terms include jobs or locations you do not want
- →Every service lands on the same general website page
- →Phone calls are counted without judging their quality
- →The ad platform cannot see which leads became revenue
What the work covers
Built as a system. Scoped to the constraint.
02
Account structure
Build campaigns, keywords, exclusions, ads, and geographic controls around clear intent.
03
Landing experience
Match each valuable search to a page that answers the decision and makes the next step easy.
04
Closed-loop tracking
Connect calls and forms to CRM stages so bidding and budget decisions can learn from actual quality.
What changes
The deliverable is not the outcome.
✓Less spend on irrelevant searches and poor-fit work
✓A stronger match between query, ad, page, and call
✓Better visibility into call and lead quality
✓Optimization against real business value
Before you decide.
Do you manage Local Services Ads too?+
When they fit the trade and market, yes. Google Ads and Local Services Ads should be evaluated together so they complement rather than compete with each other.
Will you rebuild my website first?+
Only if the current site cannot support the campaign. Often a focused landing page is enough to begin while larger site improvements are prioritized separately.
How quickly can Google Ads produce leads?+
Qualified search traffic can arrive quickly after launch. Reliable performance takes longer because search terms, conversion quality, sales feedback, and bidding all need enough real data to improve.
You do not need to diagnose it before we talk.
Bring the work you want, the market, the current capacity, and where opportunities stall. Blujay will identify what belongs next.
Review my growth system →