01
Offer and angle
Choose the project, homeowner, moment, market, and promise strong enough to earn attention.
Meta advertising · for contractors
Contractor ads built past the click.
Blujay builds Meta campaigns as one part of a complete acquisition system. The project, homeowner, neighborhood, creative, qualification, response, and measurement are designed together.
Review my growth system →The difference
A cheap lead is not useful when the project is wrong, the service area is wrong, or the sales team cannot reach the homeowner. The campaign is judged by the quality and value of the work it helps create.
When this becomes the priority
Your campaigns generate activity, but the connection between ad spend and good signed jobs is weak or invisible.
What that usually looks like
- →Lead quality is discussed anecdotally instead of measured
- →Ads and landing pages tell slightly different stories
- →The form collects too little information to qualify the opportunity
- →Meta reports leads while the CRM tells a different story
What the work covers
Built as a system. Scoped to the constraint.
02
Creative system
Build copy and visual concepts that can be tested cleanly across the right placements.
03
Conversion path
Connect each ad to a focused page and qualification experience built for that exact promise.
04
Revenue feedback
Carry campaign identity into the CRM so creative can be evaluated against appointments, estimates, and wins.
What changes
The deliverable is not the outcome.
✓Campaigns built around profitable work rather than generic leads
✓Cleaner creative tests and faster learning
✓Fewer handoff failures after form submission
✓Decisions based on pipeline quality and revenue
Before you decide.
Does Blujay only manage the ad account?+
No. Ad-account management is included when useful, but the work also covers the offer, creative, page, form, tracking, CRM route, and feedback loop required for the campaign to perform.
How much ad spend do I need?+
That depends on the market, service, sales capacity, and value of a signed job. Blujay models the economics before recommending a test budget.
Can you work in my existing Meta account?+
Yes. Blujay audits what is already there, preserves useful history and infrastructure, and fixes or rebuilds only what the campaign requires.
You do not need to diagnose it before we talk.
Bring the work you want, the market, the current capacity, and where opportunities stall. Blujay will identify what belongs next.
Review my growth system →